6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson

Six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to explain the gap. ChatGPT Ads has changed quite a bit since OpenAI began testing ads in February. The platform now gives advertisers more ways to buy, optimize, and measure campaigns, with self-service access available across 52 countries to date [1].

Sources

1. searchenginejournal.com · 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson Sep 8, 2026

This is the neutral brief the press writes once, for everyone, before each reader’s paper adds its own so-what. It links out; it does not republish. 1 article clustered.

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