Women are fueling creatine's biggest year in 3 decades, according to Amazon data

SmartScout reports that creatine sales have surged 90% in the past year, driven largely by increased interest among women, marking its best year in three decades. It's a commodity ingredient that every supplement brand on earth already sells, and it's been that way since the early 1990s . This makes what's happening on Amazon right now genuinely strange: The creatine subcategory is up 90% over the last 12 months [1].

Sources

1. katytimes.com · Women are fueling creatine's biggest year in 3 decades, according to Amazon data Aug 24, 2026

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