The big winners and losers in U.S. website traffic over the past year

ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO. Google Analytics 4 (GA4) became mandatory on July 1, 2023, when standard Universal Analytics properties stopped processing new data [1].

Sources

1. searchengineland.com · The big winners and losers in U.S. website traffic over the past year Sep 4, 2026

This is the neutral brief the press writes once, for everyone, before each reader’s paper adds its own so-what. It links out; it does not republish. 1 article clustered.

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