Briefprice
The postpurchase experience has become retail's new battleground
AMS Fulfillment reports that the postpurchase experience has become crucial for retailers, influencing customer retention and brand trust after a sale. Keeping a buyer has always cost less than replacing one, yet retailers often put the relationship under pressure after payment clears. Harvard Business Review has reported that acquiring a new customer can cost five to 25 times more than keeping an existing one [1].
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Sources
This is the neutral brief the press writes once, for everyone, before each reader’s paper adds its own so-what. It links out; it does not republish. 1 article clustered.