Google AdSense Begin-to-Render Impression Measurement Coming

Google AdSense will change how it counts impressions for display ads starting on February 17, 2027. Google will use what it calls the Begin-to-Render methodology and will only count the impression once the ad has successfully loaded and has started to render on the user’s device [1].

Sources

1. seroundtable.com · Google AdSense Begin-to-Render Impression Measurement Coming Sep 2, 2026

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