Google unifies Google tag and Tag Manager, adds no-code event tracking

Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission. Google is overhauling its tagging tools, bringing Google tag and Google Tag Manager closer together while introducing no-code event tracking, faster data transmission and a simplified Tag Manager interface [1].

Sources

1. searchengineland.com · Google unifies Google tag and Tag Manager, adds no-code event tracking Aug 24, 2026

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