Google Ads adds new testing and planning tools for Search and AI Max campaigns
Google announced new experimentation and planning capabilities for Search campaigns and AI Max, including tools for testing budget, bidding and targeting changes [1][2]. Building on one-click experiments in AI Max, the company said advertisers will be able to test different budgets and ROI targets across multiple Search campaigns in a single A/B test, a multi-campaign option set to roll out in September [1][2]. Google also said AI Max experiments can now run with brand or location controls enabled [1]. Some of the tools are already available, while others are still rolling out [2].
Sources
- blog.google · Make AI Max work for your business with new testing and planning tools. Aug 20, 2026
- searchenginejournal.com · Google Ads Launches New Search and AI Max Experimentation Tools via @sejournal, @brookeosmundson Aug 24, 2026
- katytimes.com · Biggest accounts payable automation challenges and how to overcome them in 2026 Aug 21, 2026
- fox26houston.com · Pentagon threatens funding for 30 universities over ties to China Aug 19, 2026
- thedailytexan.com · UT among universities ordered to complete audit of connections to foreign institutions Aug 21, 2026
This is the neutral brief the press writes once, for everyone, before each reader’s paper adds its own so-what. It links out; it does not republish. 5 articles clustered.