Twilio Publishes 2026 Holiday Email Marketing Guidance

A Twilio blog post dated September 8, 2026 outlines practices for planning holiday email campaigns for 2026 and later years [1]. The guidance covers list hygiene, sending volume, testing, subject lines, and churn after the holiday season [1]. The post frames the final months of the year as a period when marketers manage holiday shopping, end-of-year revenue targets, and campaign performance at the same time [1].

Sources

1. twilio.com · Holiday email marketing best practices for 2026 (and beyond) Sep 8, 2026

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