Oura is going public, but these smart ring companies are coming for its crown

While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone it by trying all sorts of approaches to get an edge over it. The smart ring market is getting crowded, and Oura isn’t waiting around to see what happens next: it officially filed to go public on September 3 . The Finnish outfit’s revenue nearly doubled to $1.21 billion for the nine months ended June 30 [1].

Sources

1. techcrunch.com · Oura is going public, but these smart ring companies are coming for its crown Sep 5, 2026

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