Station Brief
Briefplatform changeAug 28, 2026

Why 78% of customers try to bypass your AI agent

New Twilio research finds 78% of consumers have tried to bypass an AI agent to reach a human. Right now, somewhere in your support queue, a frustrated customer is mashing zero on the keypad. Or saying "talk to a human." At first, it’s polite, maybe even patient [1].

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Sources

  1. twilio.com · Why 78% of customers try to bypass your AI agent Aug 28, 2026

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