Spritzes continue to drive bar sales during the summer

Lower ABV cocktails and earlier happy hours were top drinking trends over the summer, according to the latest data from Square. While Aperol Spritzes may have introduced many drinkers to the spritz or “apertivo” category, other styles gained fans in the summer of 2026. Across Square sellers, Hugo Spritz orders were up 153.2% year over year [1].

Sources

1. nrn.com · Spritzes continue to drive bar sales during the summer Sep 3, 2026

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