Google Ads adds new testing and planning tools for Search and AI Max campaigns
Google announced new experimentation and planning capabilities for Search campaigns and AI Max, including A/B tests and performance planners for budget and bidding changes [1][2]. Building on one-click experiments in AI Max, advertisers will be able to test different budgets and ROI targets across multiple Search campaigns in a single A/B test, a feature set to roll out in September [1][2]. Google also said AI Max experiments can now run with brand or location controls enabled [1][2]. Some of the tools are already available, while the multi-campaign testing option arrives later [2].
Sources
- blog.google · Make AI Max work for your business with new testing and planning tools. Aug 20, 2026
- searchenginejournal.com · Google Ads Launches New Search and AI Max Experimentation Tools via @sejournal, @brookeosmundson Aug 24, 2026
This is the neutral brief the press writes once, for everyone, before each reader’s paper adds its own so-what. It links out; it does not republish. 2 articles clustered.