Why fast food's promotional blitz couldn't sustain value perceptions

Marketing Bites: New data shows saturation and economic uncertainty eroded gains from 2024's deal-heavy environment, forcing some chains to New research from Morning Consult shows that fast food regained some of its value reputation in 2025 after a barrage of deals hit the market. The bad news is such perceptions were short lived [1].

Sources

1. restaurantbusinessonline.com · Why fast food's promotional blitz couldn't sustain value perceptions Sep 2, 2026

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