Google Ads adds AI Max testing and planning tools for Search campaigns

Google said it is adding new testing and planning features to AI Max, including a single A/B test that compares different budgets and ROI targets across multiple Search campaigns, rolling out in September [1]. The company also said experiments can now run with brand or location controls turned on [1]. Search forums noted the same rollout of new experimentation and planning capabilities in Google Ads and AI Max [5].

Sources

1. blog.google · Make AI Max work for your business with new testing and planning tools. Aug 20, 2026
2. blog.google · 5 new ways to level up your learning with Search Aug 19, 2026
3. searchenginejournal.com · Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse via @sejournal, @MattGSouthern Aug 22, 2026
4. searchenginejournal.com · AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer via @sejournal, @gregjarboe Aug 21, 2026
5. seroundtable.com · Daily Search Forum Recap: August 21, 2026 Aug 21, 2026
6. seroundtable.com · Search News Buzz Video Recap: Google Unleashed The August 2026 Spam Update, Gemini 3.7 Powers AI Mode, Google and Microsoft Ads News & More Aug 21, 2026
7. searchenginejournal.com · Google’s Generated Interfaces Could Compete With Tool Pages via @sejournal, @MattGSouthern Aug 21, 2026
8. seroundtable.com · Microsoft Advertising Max CPC Won't Be Available For New Campaigns On Oct 1 Aug 21, 2026
9. seroundtable.com · Google Ads & AI Max New Experimentation & Planning Features Aug 21, 2026
10. seroundtable.com · Google Discover Feed Can Be Tailored By Words Aug 21, 2026
11. katytimes.com · Biggest accounts payable automation challenges and how to overcome them in 2026 Aug 21, 2026
12. techcrunch.com · How AI accounting startup Rillet raised $100M and became a unicorn in 48 hours Aug 21, 2026

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