AI search is here, but marketers still call it SEO

New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust. The SEO industry has been debating what to call AI search optimization. Every few weeks, a new acronym gains traction on LinkedIn, shows up in an agency deck, or gets debated during a conference happy hour [1].

Sources

1. searchengineland.com · AI search is here, but marketers still call it SEO Aug 24, 2026

This is the neutral brief the press writes once, for everyone, before each reader’s paper adds its own so-what. It links out; it does not republish. 1 article clustered.

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