Briefprice
The power of connected customer history by Rokt mParticle
Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation. Performance marketers have access to a wealth of detailed conversion data. A purchase can reveal product choices, basket value, discounts, channel, location, and dozens of other attributes [1].
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This is the neutral brief the press writes once, for everyone, before each reader’s paper adds its own so-what. It links out; it does not republish. 1 article clustered.