Carl’s Jr. gets more aggressive with its marketing and its menu

The fast-food burger chain, which has had sluggish sales in recent years, has been more aggressive on marketing. It is now working to In June, Carl’s Jr. took a shot at its fellow, longtime, California-centric burger chain Jack in the Box , with a campaign encouraging customers to show them proof that they passed a Jack in the Box on their way to a Carl’s location. For a brand like Carl’s, such attention is crucial [1].

Sources

1. restaurantbusinessonline.com · Carl’s Jr. gets more aggressive with its marketing and its menu Sep 4, 2026

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